Coaching with Peter – Privacy Policy
Effective date: [December 10, 2025]
This Privacy Policy explains how Coaching with Peter (“Company,” “we,” “us,” or “our”) collects, uses, shares, and protects your information when you use our websites, programs, coaching services, and SMS/text messaging (the “Services”).
By using the Services or submitting information through our opt-in page, you agree to this Privacy Policy and our Terms of Use.
1. Information We Collect
We collect information in three main ways: (1) information you provide directly, (2) information collected automatically, and (3) information from third parties.
a) Information You Provide
This may include:
Contact information (name, email address, mobile phone number)
Challenge-related info (your goals, preferences, survey responses)
Payment information (processed by our payment processors; we do not store full card numbers)
Messages you send us (email, SMS replies other than STOP/HELP, feedback, forms)
b) Information Collected Automatically
When you use the Services, we and our service providers may automatically collect:
Device and browser information (IP address, device type, operating system, browser type)
Usage data (pages visited, links clicked, time spent, referring/exit pages)
Cookies or similar technologies to remember your preferences and help us understand how the Services are used
You can typically control cookies through your browser settings, but disabling cookies may affect some features.
c) SMS / Text Messaging Data
When you enroll in our text messaging program or consent to receive SMS:
We collect and store:
Your mobile phone number
The fact that you opted in (date, time, source/form, and method of consent)
Message logs and limited metadata (delivery status, times sent, link clicks), and standard reply keywords (such as STOP or HELP)
We do not sell or rent your mobile phone number to third parties for their own marketing purposes.
We use SMS data to:
Send challenge reminders, coaching prompts, and related updates
Send occasional offers or program information from Coaching with Peter
Maintain records of your consent and opt-out status
Monitor and improve the performance of our messaging campaigns and prevent abuse
You may opt out at any time by replying STOP. Even after you opt out of SMS, we may still contact you by email or other channels consistent with your preferences and applicable law.
2. How We Use Your Information
We use the information we collect to:
Provide, operate, and improve the Services
Communicate with you (emails, SMS, and in-platform messages) about the Challenge, your account, and related coaching
Personalize your experience and send you content that’s relevant to your goals
Process payments and manage program enrollment
Monitor and analyze usage and trends to improve our content, offers, and marketing
Protect the security and integrity of the Services and prevent fraud or abuse
Comply with legal obligations and enforce our Terms of Use
We may aggregate or de-identify information so that it can no longer reasonably identify you. We may use and share such aggregated/de-identified data for any lawful purpose.
3. How We Share Your Information
We do not sell your personal information.
We may share your information with:
Service providers / processors
Trusted third parties who help us operate the Services, such as:
Website hosting and analytics providers
Email service and CRM/SMS platforms
Payment processors (e.g., credit-card processors)
Coaching platforms (e.g., ProCoach)
These providers may only use your information as necessary to perform services for us and must protect it appropriately.
Business transfers
If we are involved in a merger, acquisition, sale of assets, or similar transaction, your information may be transferred as part of the business. We will take reasonable steps to ensure the receiving party continues to honor this Privacy Policy or similar protections.
Legal and safety reasons
We may disclose information if we believe in good faith that it is necessary to:
Comply with applicable law, regulation, court order, or legal process
Protect our rights, property, or safety, or those of our users or others
Detect, prevent, or address fraud, security issues, or technical problems
4. Data Retention
We retain your information for as long as reasonably necessary to:
Provide the Services and support your participation in programs
Comply with our legal obligations
Resolve disputes and enforce our agreements
If you close your account or request deletion, we will delete or anonymize your personal information within a reasonable period, except where we are required to retain certain data for legal, accounting, or compliance reasons (for example, records of consent or transaction history).
5. Your Choices & Rights
You may:
Opt out of marketing emails by clicking “unsubscribe” in any email we send you.
Opt out of SMS by replying STOP to any message.
Update your information by contacting us at [email protected].
Request access, correction, or deletion of certain personal information, subject to legal limitations.
We may need to verify your identity before fulfilling certain requests.
6. Security
We use reasonable administrative, technical, and physical safeguards designed to protect your information. However, no method of transmission or storage is 100% secure, and we cannot guarantee absolute security.
You are responsible for keeping your login credentials (if any) confidential and for notifying us promptly if you suspect unauthorized access.
7. Children’s Privacy
The Services are not directed to children under 13, and we do not knowingly collect personal information from children under 13. If we become aware that we have collected such information, we will take reasonable steps to delete it. If you believe a child has provided us information, please contact us.
8. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. When we do, we will revise the “Effective date” at the top and post the updated version on our website. If we make material changes, we will use reasonable efforts to notify you (for example, by email or a notice on the site).
Your continued use of the Services after we post changes means you accept those changes.
9. Contact Us
If you have questions about this Privacy Policy or how we handle your information, please contact:
Coaching with Peter
38 W 85th St 3F
New York, NY 10024
Email: [email protected]